Here is a list of a few of the many processed foods developed in the 1920s and 1930s. You may be surprised to see how long these familiar foods have been around.
Wonder Bread
WONDER BREAD (1921) The Taggart Baking Company of Indianapolis, Indiana, came out with a one and a half pound loaf of white bread that contained preservatives to keep it fresh. In 1930 WONDER BREAD was sold as sliced bread (Otto Frederick Rohwedder invented the first machine that sliced and wrapped bread in 1928). From this new product came the expression, “The greatest thing since sliced bread.”
Quaker Oats
QUAKER OATS (1921) The Quaker Oats Company introduced quickcooking oatmeal (cooked in five minutes instead of twenty), and it became one of the United States’ first convenience foods.
Wheaties
WHEATIES (1924) The Washburn-Crosby Company introduced thiscereal that would become known as the Breakfast of Champions.
PeterPan Peanut Butter
PETER PAN PEANUT BUTTER (1928) Swift Packing Company introduced its first hydrogenated (chemical process that makes unsaturated fat more solid), homogenized peanut butter (the homogenization process of keeping the peanut butter from separating) invented by J. L. Rosefield in 1922. In 1932 Rosefield produced his own brand and called it SKIPPY PEANUT BUTTER.
Rice Krispies
RICE KRISPIES (1928) This cereal, one of many by the Kellogg Company, had the popular saying, “Snap! Crackle! Pop!” first appear on its box in 1932. The three happy gnomes came along in 1933 to represent the sounds of the food. In Sweden these characters say, “Piff! Paff! Puff!” and in Germany they say, “Knisper! Knasper! Knusper!”
Gerber Baby Food
GERBER BABY FOOD (1929) Daniel Gerber began selling strained baby foods in cans to grocery stores. Some mothers resisted buying the product until salt was added to it in 1931.Babies couldn’t tell the difference, but mothers who tasted their babies’ food could.
Birds Eye Frozen Food
BIRDS EYE FROSTED FOODS (1930) General Foods introduced Birds Eye Frosted Food. They were advertised as foods fresh frozen that traveled from plant to store to rental freezer (the only freezers available before home freezers were developed). These frosted foods were developed by Clarence Birdseye (father of the frozen-food industry) when he discovered during a visit to the Arctic in 1914 that fish pulled from icy waters froze rock hard and could be kept for weeks. When they were cooked, they tasted fresh. However, the system of buying and keeping frozen foods had some drawbacks for the consumer. In the 1930s and 1940s, people had to rent a space at a frozen-food locker plant to store their frosted food. When they wanted to use frozen food, they had to drive to the locker, making the system inconvenient until home freezers arrived in the 1950s.
Fritos Corn chips
FRITOS CORN CHIPS (1932) Ice-cream salesman Elmer Doolin ate lunch in a Texas sandwich shop that was selling fried corn chips (made with Mexican corn masa). He bought the recipe, the FRITOS name, and a potato ricer for one hundred dollars from Gustave Olguin, the owner of the shop. Doolin kept expanding his territory to sell FRITOS corn chips until he eventually merged his company in 1961 with the H. W. Lay Company, and the name Frito-Lay, Inc., was created. Soon many Americans loved to “muncha buncha Fritos.”
RITZ Crackers
RITZ CRACKERS (1933) The National Biscuit Company developed around, buttery cracker and called it Ritz because it was so rich tasting.
Kraft Mac & Cheese
KRAFT MACARONI & CHEESE DINNER (1937) Kraft Macaroni & Cheese Dinner was introduced by National Dairy Products and consisted of grated American cheese and Tenderoni Macaroni in a box. It was advertised on the Kraft Music Hall radio show as “a meal for four in nine minutes for an everyday price of nineteen cents.”
SPAM classic
SPAM & COMPANY (1937) This spiced ham product, introduced by the George A. Hormel Company, would become the world’s largest-selling canned meat by 1942 when the United States entered World War II. Millions of cans of this fatty ground pork shoulder mixed with salt, ham, sugar, and sodium nitrite were shipped overseas to feed the Allied troops.
Toll Chocochips
NESTLÉ CORPORATION’S CHOCOLATE MORSELS (1939) Nestlé developed chocolate morsels (chocolate chips) to go in Toll House cookies. In 1930 Ruth Wakefield invented the actual recipe for chocolate chip cookies in her Toll House Inn in Whitman, Massachusetts. It happened by accident when Wakefield was making cookies for her customers, and she realized that she was out of baker’s chocolate. In a panic, she chopped up a semisweet chocolate bar and dumped the pieces into the cookie dough. After baking the cookies, she was surprised to see that the chocolate didn’t melt into the dough as she had expected, and the United States’ favorite cookie, the chocolate chip, was born. In 1939 she signed a contract with Nestlé to let them use her Toll House recipe on the back of their morsel packages.